How this started.
Before Senden System Engineering, I worked hands-on in business — running social media consultancy and my own webshop. In both, I leaned heavily on AI: not as a buzzword, but as a practical way to cut the manual work, optimize the day-to-day, and get more out of the same hours.
Somewhere along the way the work itself shifted. The part I kept being pulled toward wasn't the consultancy or the shop — it was building the AI systems that made them run better. That turned out to be where my real interest was, so I made it the focus. Senden System Engineering is the result: AI systems, automations, and tools, built for businesses that want them.
It also means I build from the operator's side of the desk. I've been the business owner weighing whether a tool is worth it, where AI genuinely helps, and where it's just hype. That's the perspective I bring — practical systems that earn their place, and honest advice about when something doesn't.